Stories, sharp.

From iGaming to enterprise technology, we know our markets like we know our metaphors. That combination makes for compelling copy - whether it's a game description, industry brochure, or an integrated annual report.


We work with some choice clients. 
Read on to discover how.

From initial idea, to interview, to in-your-hands.

From whitepapers steeped in corporate culture, to single-issue pieces pitched at a particular set of stakeholders - whatever the project, our process is the same.

We developed our workflow through years of writing brand-sensitive, senior-level B2B and B2C copy. 

We stick to it because it brings out better writing.  Like any creative medium, revisions happen, but we believe they shouldn't be the norm.

Research, Interview & Analyse

We're immersed in our industries, and concrete facts & C-level conversations inform our content.


We start with a skeleton, agree tone & milestones, then product a full draft that delivers.

Polish & Publish

We save time for one last layer of lacquer - particularly in fast-moving markets like fashion and gaming.

Design & Print

We work alongside agencies and in-house design teams, but we can craft layouts ourselves, too.


Tech in trend.

We've worked in fashion and footwear for more than a decade.  And because we know what's in, we'll keep you on-message and in-the-moment.

We also know the business end of fashion and retail; we've written extensively about process change and enterprise technologies like PLM & ERP for audiences of execs & end users.

Fashion & Retail Technology experience »

From radical to real.

We work where technology and traditional industries intersect. That often puts us on the cutting edge, helping to refine the stories of emerging technologies.

And we use the same techniques to talk about enterprise-grade digital transformation in research-driven whitepapers and articles.

Emerging technology experience »

A selection of our work.

We're proud to be able to publicly acknowledge some of the writing and editing projects we've been asked to take part in.  Probably twice as much again is written under NDA or as white-label work, so this really is just a sample. More is also available on our complete portfolio page.


Geared for gaming.

We've also been chosen to work with online casino leaders - big names like Odobo, NetEnt, and BetSoft - and we've learnt what makes the industry tick.

From game descriptions to key event collateral; press releases to player-facing narratives, we know what it takes to write for the iGaming and videogaming industries.

iGaming and casino experience >>

Key updates.

August 2019
Gyoll goes international: a billing snapshot
Read More
February 2019
Speaking engagement: British Embassy, Paris
Read More

Emails. Occasional or often.

We're not big on empty emails.  When we send out a newsletter, it's because we have something to say.  So we can't guarantee you'll get one next week; some months you might even get two, but we think they'll both be worth reading.